Realizing Digital Transformation in Healthcare, Pharma & MedTech with Responsible AI

Strategy, implementation and scaling - to help shape tomorrow's patient care together.

20+ years in healthcare  ·  Pharma, MedTech & Digital Health  ·  EU AI Act & GDPR

AI & Digital Transformation Strategic Growth & Market Analysis Leadership & Change
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About Me

Building Bridges Between Healthcare, Strategy and Digitalization

I help organizations in healthcare, pharma and MedTech strategically position AI and digitalization and translate them into concrete applications - from initial assessment to viable implementation.

My focus is the interface between domain expertise, technology and implementation. I translate between these worlds and create the basis for sound decisions and workable solutions. My work is guided by a European value system.

The success of digitalization and AI initiatives rarely depends on the technology itself, but on strategic anchoring, clear visions and effective implementation.

Areas of Expertise
AI & Digital Transformation Use cases, implementation, scaling
Strategic Growth Future trends & market analysis
Leadership & Change Adoption, enablement, transformation
Experience & Background Get in Touch
20+
Years of experience at market leaders
in medical technology and the pharmaceutical industry
Companies ▶
AbbVie AbbVie GmbH & Co. KG Roche Roche Diabetes Care Germany S&N Smith & Nephew GmbH HC Self-employed / Healthcare Consulting Boston Scientific Boston Scientific Medical Technology Medtronic Medtronic GmbH P&G Procter & Gamble Germany GmbH
10+
Therapy Areas
Details ▶
  • Immunology
  • Dermatology
  • Gastroenterology
  • Cardiology / Cardiovascular
  • Diabetology / Diabetes
  • Neurosurgery / Neuronavigation
  • Orthopedics
  • Sports Medicine & Arthroscopy
  • Respiratory Diseases / Asthma
  • Heart Failure (Telemedicine)
  • Trauma Surgery
  • Interventional Cardiology
4
Sector Levels in the German Healthcare Market
Details ▶
  • Industry (pharma · MedTech · digital health)
  • Inpatient care (clinics · hospitals)
  • Outpatient care (practices · medical care centers)
  • Payers & public stakeholders (statutory health insurance)

What I Stand For

AI in the healthcare context requires more than technological understanding. I work at the interface of:

  • – medical and industrial reality
  • – strategic decision-making and operational implementation
  • – innovation and regulatory feasibility

Regulation is not an obstacle here, but a central component of sustainable AI strategies.

Expertise · Topics · Positions

Areas of Expertise

Networking and collaboration with people who connect MedTech, pharma, healthcare delivery, strategy and digital transformation - to help shape tomorrow's patient care together.

01
Area of Expertise 1

AI & Digital Transformation

From the AI idea to real-world application in the healthcare context.

Identifying relevant use cases, prioritizing by value and feasibility, and supporting integration into existing processes - while considering regulatory requirements and organizational reality.

Focus Areas
  • Use-case identification & prioritization (go / wait / stop)
  • Integration of AI into clinical and commercial processes
  • AI readiness & organizational enablement
  • Translation between domain expertise, technology and regulation
Working Foundations & Content Foundation training · April 2026 AI in Healthcare - Fundamentals, Opportunities & Risks Basic concepts · clinical application fields · prompting View → Orientation Framework Basic Ethical Principles & Trustworthy AI 7 EU HLEG criteria · EU AI Act · bias types · explainable AI Learn More →

Free Self-Assessment

Digital Quick Check

Where does your organization stand on AI? In 10-15 minutes, get a clear picture of the current situation - with concrete next steps. Free, no registration required.

  • Diagnosis - assess the current AI status
  • Analysis - identify relevant fields of action
  • Enablement - structured next steps
Start Quick Check →
02
Area of Expertise 2

Strategic Growth

Strategically classify and evaluate technological developments in the healthcare market.

I distinguish between relevant developments and short-lived hype and derive sound decision-making foundations for growth and innovation.

Focus Areas
  • Market, competitive and trend analyses in the healthcare sector
  • Sales strategy and customer engagement
  • Classification of AI and digital trends (substance vs. hype)
  • Identification of relevant growth areas and business models
  • Strategic project leadership
Working Framework · EU Standard Basic Ethical Principles & Trustworthy AI 7 EU HLEG criteria · EU AI Act · bias types · explainable AI Learn More →
Working Framework
  • EU HLEG (7 criteria) & EU AI Act
  • Bias types & explainable AI
Example Project Concept paper · Spring 2026 Regulatory & Compliance Intelligence (RCI) Development of a conceptual, AI-supported pre-screening and documentation approach for AI use cases as part of a study assignment at Karolinska Institutet (no implementation or regulatory approval). AI risk classification · human-in-the-loop · automation bias Learn More →
03
Area of Expertise 3

Leadership & Change

Anchoring transformation sustainably in organizations.

I support leadership teams in not only introducing AI, but making it effective in everyday work - through clear target pictures, enablement and structured implementation.

Focus Areas
  • Change management for AI and digitalization initiatives
  • AI adoption and organizational anchoring
  • Addressing the trust gap and skills gap
  • Development of measurable transformation goals and KPIs
Concept & Implementation
  • Cultural change and leadership
  • Scaling best practices
Visualization & Implementation
  • Understanding and addressing the trust gap and skills gap
  • Measurable KPIs for transformation processes
  • Vision and design principles for humane AI use
Orientation Framework Humane Use & Vision for AI 3 Key Questions · 4 Design Principles · Healthcare Examples Explore Vision → Visualization & Implementation Change Management & AI Adoption Trust gap · skills gap · cultural change · measurable KPIs Read Summary →

Professional Experience

Experience & Background

Experience from industry, healthcare delivery and strategic roles - with a focus on implementing complex transformations in regulated environments.

Responsibilities & Tasks

Leadership & Teams

  • Building and developing diverse, highly qualified teams
  • Servant leadership, coaching & onboarding
  • Anchoring AI and digital literacy

Strategy & Market

  • Regional and national strategy development
  • Market, competitive and trend analyses
  • KPI frameworks and performance management

AI & Digital Transformation

  • Use-case analysis & decision-making
  • Digital care models (e.g. teledermatology)
  • AI adoption and scaling of best practices

Stakeholders & Networks

  • Facilitation of nationwide expert formats
  • KOL networks and C-level communication
  • Building cross-sector partnerships

Projects & Change

  • Management of national programs
  • Pre-launch and launch management
  • Sustainable anchoring of change processes

MedTech & Early Roles

  • Arthroscopy and implant systems
  • Spinal implants and neuronavigation
  • Clinical training for surgeons

Networking & Exchange

I welcome conversations about shared topics, cooperation ideas and practical experience.

Get in Touch View full career history on LinkedIn

Education & Continuing Education

Academic Background & AI Competence

Applied AI in Healthcare

Karolinska Institutet, Sweden · 15 ECTS

Fundamentals and use of AI in healthcare · key applications (image analysis, data analysis, NLP, decision support) · framework conditions: ethics, data protection, regulation & entrepreneurship

Master of Public Health (MPH)

University of Applied Sciences, Hamburg

Analysis and improvement of health systems at population level · methods: epidemiology, biostatistics, health economics · focus on prevention, policy, management and public health practice

Dipl.-Ing. (FH) Medical Technology

Fachhochschule Hamburg

Development and understanding of medical devices · application of technical solutions in the healthcare context

AI Continuing Education

OpenHPI - Hasso Plattner Institute: courses on AI, digitalization & data · Python (basics)

AI Practice & Tools

Claude Cowork · OpenAI · OpenWebUI / RAG · Microsoft Copilot · agentic AI systems

Contact

Contact

I welcome professional exchange and new connections in the healthcare and AI environment.

Katja Kawaschinski

Direct Contact

✉️ [email protected]
linkedin.com/in/katja-kawaschinski

Availability: by arrangement - inquiries are welcome by email or LinkedIn. I usually respond within 24 hours on business days.

Short Profile

Location: Hamburg area

I am based in the Hamburg area and work flexibly: remote, hybrid or on site - across Germany and internationally, with appropriate willingness to travel.

Focus Areas: Healthcare, AI transformation, digital health

Academic: Dipl.-Ing. Medical Technology · MPH · Applied AI in Healthcare (Karolinska)

Languages: German (native), English (fluent)